lining connector the smaller port that allows apple to put more parts in a smaller model and ipad 2 technology not the latest ipad. so it won't be apple's most premium product but will do that to keep prices down. >> why is apple doing this? they have the iphone, ipad, ipod, why an ipad mini? >> that's a great question. i think it's most likely because, well, amazon has the kindle fire and the hd. going the is out with its nexus 7. so apple is seeing this is a huge market. we're now hearing that they might have ordered up to 10 million units. if that's the case this will be big for apple. >> how soon could we see them on shelves? >> we expect invitations for the event today or tomorrow and then an announcement to happen next week and hopefully, it will hit the shelves on november 2. >> in time for the holidays. >> of course. >> there you go. >> the cost. >> that's a great question. so if we look at the current line-up of apple products we have the latest ipad for $499. ipad 2 for $399. and the ipod touch is $299. so where does that leave the ipad mini? it's definitely not going to be $199. so